NOXI Bottle
Art direction - Branding - Webdesign - Product and packaging design
The insulated bottle, redesigned with style
A sustainable and ingenious brand
Verde Studio imagined the universe of Ma Tchatcha, a matcha brand with naturally varied flavors, designed to offer a unique taste experience in a colorful, modern and joyful visual universe. The objective: to stand out on the tea and wellness drinks market through strong branding and engaging digital communication.
Our mission included :
- Creation of brand identity : naming, logo, color palette, typography and artistic direction reflecting the energy and freshness of Ma Tchatcha
- Packaging and product design : graphic design of matcha bags and development of product names, with work on attractiveness, legibility and coherence with the brand's universe
- E-commerce development : creation of a clear and immersive website, optimized for online purchases
- Digital marketing : creation of photo/video and promotional visual content adapted to the site and communication media
- Launch strategy : multi-media communication plan, collaborations with influencers and targeted actions to promote the brand
A 360° project, combining visual identity, packaging, digital marketing and launch strategy, at the service of a brand that reinvent matcha with style and authenticity.
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